RotoMetrics has announced that it has begun producing AccuFlex flexible dies at its Melbourne, Australia facility. The company will also manufacture the full range of Gerhardt-brand flexible dies, including the laser-hardened 5* flexible die, in Melbourne beginning September 1.

AccuFlex flexible dies feature acute blade angles, razor sharp high-precision cutting edges and total plate height tolerance of ± .0001″ (2.50 microns).The 5* flexible die is laser hardened for increased durability and offers enhanced die life for a wide range of applications, including abrasive materials.

Michael Bryant, RotoMetrics’ CEO says, “As the only domestic die tooling manufacturer in Australia and Thailand, we are making strategic investments in flexible die technology and expanded local manufacturing capacity to offer the full range of rotary solutions to our key customers in the fast-growing Asia Pacific region.”

RotoMetrics also announced the appointment of Shaun Pullen as sales director for the Asia-Pacific market. Pullen will be based in the company’s regional headquarters in Bangkok, Thailand, and will direct sales offices in Australia, India and China, as well as agent networks throughout Southeast Asia. “With new flexible die and hot foil products now available with unbeatable lead times and local service and support, we are delighted to be adding resources to our team under Shaun’s leadership,” says Karen Moreland, RotoMetrics’ vice president of sales.

RotoMetrics, headquartered in St. Louis, MO, USA, is a leader in precision rotary tooling for the printing and converting industries. The company has operations in eight countries, with Asia-Pacific headquarters in Bangkok and manufacturing facilities in the US, UK, Denmark, Australia, and Thailand.